Super Bowl Ads To Be Interrupted By Football

NFL unveils 'radical' plan to show football game in between commercials. January 26, 2007 Bite! News staff. MIAMI - For the first time in the event's storied history, Super Bowl XLI will feature a football game in between television commercials, the NFL announced today. Television's premier advertising and music event, to be telecast on February 4, will now feature a championship game between the Chicago Bears and the Indianapolis Colts. "This is a momentous moment in American sporting history," NFL commissioner Roger Goodell said yesterday in making the announcement. "Now, for the first time ever, Americans can combine their love of television commercials with an entertaining football game." Some sports analysts, however, are skeptical the plan will fly. "The Super Bowl has always been about the ads," said Paul Bailey, sports news director at KICB Kansas City. "Sure, people love football, but not that much." Sean Sinclair agrees. "Super Bowl Sunday is a showcase for America's shining best to display their passion for runaway hyper-consumerism. A senior partner at the Cashe, Carey and Millk advertising agency, Sinclair believes Americans have an appetite to be sold something. "How else will middle-class America know which products they must have, even if they can't afford them?"

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